Editorial Guidelines

These guidelines govern how BitAdvent reports, sources and publishes. They exist to keep our coverage accurate, honest and genuinely useful — because crypto is a “your money, your life” subject, where getting it wrong has real consequences for readers. We publish them so you can hold us to them.

Accuracy comes first

Every factual claim is checked before it is published. Where we state a number, a date or an event, we hold ourselves to being able to show where it came from. We would rather publish less and be right than publish fast and be wrong. When a story is still developing and facts are unconfirmed, we say so plainly and label it as such, rather than presenting speculation as fact. If new information changes a story, we update it and note what changed.

Sourcing and verification

We link to primary sources wherever possible — official announcements, on-chain data, regulatory filings, exchange documentation and named reports — rather than rumour or a single anonymous tip. A claim that rests on one unverifiable source is either corroborated before publication or clearly flagged as unconfirmed. Market data (price, 24-hour change, trading volume) comes from public exchange APIs; market capitalisation is derived from a live price multiplied by a curated circulating-supply figure, explained in full on our methodology page. We never fabricate a figure, a quote, a screenshot or a test result. If we do not have reliable data for something, we leave it out rather than guess.

Anonymous sources

We prefer named, on-the-record sources. We use anonymity only when the information is in the public interest and the source would face a real risk by being named — never as a shortcut or to launder a rumour. Even then, we seek independent corroboration before publishing.

The difference between news, analysis and opinion

We keep these distinct. News reports what happened and what is confirmed. Analysis adds context and our honest read of what it means, clearly framed as interpretation. Guides are educational and evergreen. We do not blur the lines, and we never present our analysis or opinion as established fact.

Fairness and right of reply

Where we make a significant criticism of a named company or project, we aim to represent their position fairly and, where practical and appropriate, give them an opportunity to respond. Headlines must be supported by the article beneath them — we do not write misleading or clickbait headlines to win a click.

Corrections

We make mistakes, and when we do we fix them openly. Substantive corrections are made promptly and noted on the article rather than quietly edited away. If you spot an error, tell us via our contact page — include the page and, if you can, a source. We take corrections seriously and act on them quickly.

Independence and conflicts

Our editorial judgement is not for sale. No company, project or advertiser can pay to be covered, to be covered favourably, or to have criticism removed. Where an article contains an affiliate link, we disclose it clearly, and the presence of a commercial relationship never changes what we write. Where a contributor has a material interest in a topic, it is disclosed or they step back. Read our full position on our ethics page and affiliate disclosure.

How we use tools and AI

We use software to gather and format live market data and to help with research and drafting, but editorial responsibility always rests with the BitAdvent editorial desk. Facts are verified by us, not taken on trust from any tool, and nothing is published that a human on our team cannot stand behind.

Reader safety

Because our readers handle real money, we take their safety seriously. We flag scams and common traps, we never run “giveaways”, and we will never ask for your seed phrase, private keys or a payment to “unlock” anything. Anyone doing so in our name is an impersonator.

Clarity and honesty of tone

We write in plain, British English, avoid hype, and never promise returns or present opinion as certainty. We do not use fear or FOMO to drive clicks. Nothing on BitAdvent is financial, investment, legal or tax advice — it is information and education to help you do your own research.